Our story begins in Madrid, in 1976 , when Antonio Saro launched
This adventure, launching its first collection of baby toys . From the beginning, it understood
that a toy is more than entertainment: it is imagination, experimentation and learning.

50 years later , that perspective on childhood continues to inspire us. Our constantly evolving catalog,
has expanded its product lines with categories such as wooden toys, toiletries, safety, and summer items
and the new Fun on Wheels line with evolving scooters and bikes.

The Valencia Fair was the perfect setting to celebrate this very special milestone. It was three days of
Encounters, memories, and new shared projects. Our stand became a meeting point.
where we blow out the candles and toast as a family to everything we have built and, above all, to the future.

We were accompanied by the magic of Christian Magritte and his team, and we were left speechless! We enjoyed two
performances that surprised all attendees, in addition to an intimate dinner filled with emotion and closeness.
An unforgettable celebration, experienced as a team, strengthening our bonds and renewing our enthusiasm to continue growing together.