A FAMILY AS UNIQUE AND SPECIAL AS YOURS
Our story begins in Madrid, in 1976, when Antonio Saro set this adventure in motion,
launching his first collection of baby toys. From the start, he understood that a toy is more than just entertainment: it is imagination, experimentation, and learning.
50 years later, we continue to be inspired by that perspective on childhood. Our constantly evolving catalog has expanded its product lines with categories such as wooden toys, toiletries, safety, summer items, and the new Fun on Wheels line featuring adjustable scooters and bikes.
1976
1978
1987
1993
2000
2003
2007
2013
2020
2026
Babykid Spain + FIMI 2026
The Valencia Trade Fair was the perfect setting to celebrate this very special milestone. There were three days of meetings, memories, and new shared projects. Our stand became a gathering point, where we blew out the candles and toasted as a family for everything we have built and, above all, for the future.
We were accompanied by the magic of Christian Magritte and his team, and we were left speechless! We enjoyed two performances that surprised all the attendees, as well as an intimate dinner full of emotion and closeness.
An unforgettable celebration, experienced as a team, strengthening our bonds and renewing the excitement to continue growing together.
